01
Anyone with AI can generate fifty options. I know which one ships.
Generation got cheap. Judgment didn't. Thirteen years of complex B2B is what filters the fifty down to one.
Product Designer
13+ yrs · data-heavy B2B · systems for expert users
Hi, I'm Nina, Product Designer with 13+ years designing for expert users in complex B2B environments — data-heavy interfaces, multi-role systems, products where clarity isn't optional.
The harder the product, the more I want it.
By the numbers
Years / 01
13+
Years designing the unsexy, complex stuff.
Team / 02
15+
People at the agency I co-founded.
Solo / 03
5+
Years as the only designer on a live product.
Selected Cases
Detailed cases · password shared with applications
Eliminating a support queue with one design decision
Martech, B2B SaaS
Making multi-step automation legible
Martech, B2B, SaaS · Connection rate 30% → 42%
Making risk legible for the people who carry it
Fintech, B2B, SaaS
From abstract idea to a product that shipped and found clients
Automotive, B2B, SaaS
Turning scattered diagnostic data into one decision surface
Healthcare, B2B, SaaS
My approach
02
From discovery to handoff.
But the process always bends to the problem; it isn't a fixed set of steps. I move fast where speed is cheap and slow down where judgment isn't.
03
I make AI a team capability.
Most teams use AI in silos — devs for code, designers for drafts. I set up a Figma-to-prototype pipeline through MCP and Claude, then brought engineering onto it, so we explore concepts faster and test decisions earlier, together.